Yacht Mumbai
Charter site for a Mumbai yacht and speed-boat operator sailing from the Gateway of India.
- Client
- Yacht Mumbai — charter operator, Gateway of India
- Role
- Design + build · 2025
- Live at
- yachtmumbai.in
The problem
Charter cost moves with the vessel, the date, the duration and the headcount, so no honest price can be published. The visitor is comparing operators anyway, and needs to work out what they would be booking — and whether it is safe — without one.
What’s on it
- Six experiences: sunset cruise, speed boat, private party, corporate, celebrations, anniversary
- Fleet split four ways — sail boats, sail yachts, motor yachts, speed boats
- Full fleet gallery, filterable by vessel category
- Safety guidelines as a first-level page
- Floating WhatsApp button plus phone number and operating hours
The calls
01
Organised the site by occasion first and by vessel second.
Nobody books a fifty-foot motor yacht. They book a sunset, an anniversary or an office party, and only then care which boat it happens on. Leading with the occasion matches the order the decision is actually made in.
02
Published no prices and no booking engine, and made WhatsApp permanent instead.
A published rate would be wrong more often than right, and a booking calendar would need staffing the operator doesn't have. A floating WhatsApp button reaches the real number in one message.
03
Gave safety its own page in the main navigation.
Someone putting their family on a boat is making a risk decision. Burying that in a footer answers the question with a shrug; a page in the nav answers it with a position.
“Nobody books a fifty-foot motor yacht. They book an anniversary.”
Built with
- React
- Cloudflare
- Google Analytics
Live capture
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Insurely
Insurance